Jem&I, rocket&me

Jem&I is a restaurant about a mile away from where I live in Didsbury, Manchester. It’s fairly casual, family-friendly and enjoys a very solid local reputation, mostly due to the Bib Gourmand it held in the Michelin Guide half a decade back.* It always seems to be packed and there are no signs of its popularity abating anytime soon.

This is despite having one of the drabbest, dullest, most uninspiring lists of starters I’ve ever seen on a menu. It’s a startling display of laziness; a collection that could almost be a Who’s Who of reject plates from the first round of MasterChef.

You know you’re facing something truly terrible when you’re struggling to make that difficult decision as to which dish you’d mind eating the least.

Everything on there is a piece of piss to make. Everything screams: “We couldn’t care less about starters.”

And everything seems to come buried under an enormous pile of rocket.


Once upon a time, I was a big fan of rocket. There used to be an excellent little restaurant in Newcastle called The Comfort Food Company**, which served it alongside rump steak and it worked perfectly.

Mostly I’ll ignore salads with steak. They’re generally a pointless, irritating afterthought taking up valuable chips space. But at Comfort Food the rocket had a real purpose – it was designed to complement the meat, and complement it did.

That’s how rocket needs to be used; how it needs to be approached. It’s much too strong an ingredient to be plonked mindlessly on a plate. It requires something robust enough to stand up to it, like a steak or a thick piece of ham.

My theory: anything that goes well with English mustard will probably go well with rocket.

At Jem&I they don’t subscribe to this way of thinking. A week on from my last meal there, I still feel sorry for the scallops. They were of a decent enough quality and someone had taken the care to cook them very nicely. And then someone without care had buried them under a forest of fierce peppery leaf.

I felt like a pioneer as I became the first person in history to forage for shellfish inside a bush.

I looked across the table to see another trailblazer at work – my wife was having to do the exact same thing with her fried squid.

Now you could say I’m being deliberately unfair here. I knew my starter came with rocket salad and I knew my wife’s came with rocket salad. I’m not sure why they did, but it was at least listed on the menu. Most of the other dishes on there didn’t mention rocket, so presumably they came without it.

But this is the fourth starter I’ve had at Jem&I over the years, each of them completely different, and every single one has been served with this type of leaf. I generally think: “OK, well they probably won’t go together, but if I just focus on the primary ingredient, which is the main reason I want the dish, it’ll be fine.”

Unfortunately, the scallops or the squid or the smoked salmon – or whatever – never turn out to be the primary ingredient. Through sheer quantity***, rocket is always the daddy on the plate. Capi di tutti capi, the don of the starter.****

And as I’d mentioned, the list of starters is crap anyway. It’s not like I was spoilt for choice with delicious-sounding alternatives that could entice me away from a meal featuring this bloody plant. “Maybe they’ll surprise me and it’ll actually work this time,” I thought.

I think my cynicism needs some work.

My main course of fillet steak was good, if a little overpriced. Dessert of crème brulee was perfectly serviceable. The bottle of Valpolicella I selected, thanks to some very helpful tasting notes in the menu, was excellent.

On the whole it was a solid meal and I had a pleasant time. But I’ve not been able to stop thinking about that sodding rocket since.

In light of that, I’ve made two decisions:

1)         I’m not going to go back to Jem&I again. I don’t mean to put you off trying it. I’ve had at least one very good meal there and I’m sure you won’t have a bad experience. You could certainly do much worse in Didsbury, and I’d say it’s superior to local rival No.4 Dine & Wine if you’re ever deciding which to go to. But I’m just tired of it now. Better, more interesting food is available elsewhere and for a more reasonable price.

2)         I’m going to make more of an effort to avoid rocket. I know it can still be good when used correctly, but I feel like I’ve got a bit of a complex about it now. It’s tarnished. I’m frightened that if I buy rocket I’ll have nightmares about it trying to take over the world like some sort of Triffid. Next time I make a ham sandwich, I’ll just go with mustard instead.

Jem&I on Urbanspoon

Food: 9.5/30

Service: 6/10

Dining Room: 2.5/5

Experience: 5.5/10

Overall score: 43/100 (OK)


*I can’t count the number of times people have told me it has a Michelin star. The guide makes some strange decisions sometimes, but I don’t think it’s completely lost its senses yet.

**I only found it had closed (a victim of the credit crunch) just now as I hunted around for a link to its website. Pity, it was a real gem of a place, hidden away down a back alley in the city centre. Absolutely tiny, but rustic, and with a really strong focus on British cooking and local ingredients (all of their producers and suppliers were listed at the back of the menu, along with contact details). I had hoped I’d be able to go back one day and try some of the seafood.

***The dish cost around £10.50. You’d think the high price was because there were four scallops on there, but I wonder how much was rocket. It must’ve been at least half a bag, so if we call that 40p’s worth wholesale and give it the standard three times restaurant mark-up, you could be talking £1.20.

****Not even the shop-bought-tasting sweet chilli sauce that seems to appear almost as often (yes, a big river of it was served with the scallops and the squid that night) or the similarly prolific crème fraiche could stand in its way.

Posted on August 25, 2011, in Manchester, Restaurant Views and tagged , , , , , , . Bookmark the permalink. 4 Comments.

  1. We’ve been meaning to go here for ages, but now I’m not so sure we will… I love rocket and we have some in the garden now too. I think the mustard rule is great!

  2. Well written review. Thanks Seems like they’ve been going too long, get their money too easilly and are bored

  3. Thanks for the comment. There’s definitely a sense of complacency about the place.

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